Selected Work
12 years. Millions of users. A few
things worth showing.
01
ShareChat, Moj, QuickTV · 2022–26
Product StrategyPaymentsConversion
One Tap Payment, Proven Once, Shipped Everywhere
Turbo Checkout collapsed a multi-step payment flow into one tap, shipped first on conviction, then proven with real A/B tests as it scaled across products.
View case study ↗02
ShareChat · 2026
AI ProcessDesign SystemsEngineering Handoff
Nothing Ships Until One File Says So
Built a versioned system turning Figma screens into production Compose code. One owner, one source of truth, 85% first-shot accuracy after twelve rounds.
View case study ↗03
ShareChat · 2026
AI ProcessDesign OpsLocalization
98% Isn't the Hard Part. Scaling It Is.
Told the copy team to stop translating by hand and build an agent instead. Hit 98% quality on the first language. Scaling past it broke everything we assumed.
View case study ↗04
Reva · 2026
Product StrategyAI-Native DesignRetention
How We Designed Reva, an AI Astrologer, for Retention
The brief said the daily horoscope was the retention lever. I rejected it, reframed the thesis, and briefed the mechanic that shipped.
View case study ↗05
Moj · 2022–24
GamificationCreator GrowthRetention
Gamification & Rewards Agency
Two failed viewer-side experiments and one successful creator-side one. The same rule: reward what people already control.
View case study ↗