I lead a team of seventeen. Product, visual and motion designers, copywriters and researchers. We cover the whole experience across ShareChat, Moj, Reva and QuickTV, for more than 10 million active users.

Three kinds of work. Payments, where studies on trust changed how we built them, and a one tap flow now carries over ₹61 lakh a day. New products taken from nothing to live, like Reva and Vibely. And the quieter part: the design system the products share, the quality bar we hold each other to, and getting seventeen people working with AI every day.

I was the only designer on a no code machine learning platform, rebuilding it for both large companies and small ones. Eight rounds of usability testing lifted trial sign ups by 60%.

I ran my own studio for three years and grew it from zero to fifty projects, across e-commerce, SaaS and social impact, with a team of ten to twelve.

An IoT healthcare product at DrugHub, where the design and the patient research behind it fed into $25M of early funding. A rebrand at WalkingTree that widened market share by 25%.

Before all of it I was in advertising. Account manager at Strawberry Frog on Goa Tourism, Mahindra and Lakme, and before that an intern at Ogilvy in Delhi. I still think like that. Find the one true thing, say it plainly, and let the detail carry the claim.