Fieldwork · Bharat · Aug 2026

The gap between what they say and what they do

He said it the way everyone says it. Politely. Quickly. Like it was the answer I needed.

It wasn't. It was the beginning of the actual question.

I've done enough of these interviews to know that "it's good" is not endorsement. It's deference.

People who are new to being asked their opinion, and most Bharat users are new to being asked at all, don't always trust their own reactions yet. They tell you what they think you want to hear, or what sounds right.

The auto driver had been using the app for three months. Every day, mostly to listen to music while he waited for rides. He knew exactly what he liked. He just didn't think that knowledge was useful to me.

That is not a failed interview. That is the job.

You are there to watch what they do, not transcribe what they say.

You are looking for the gap, between comfort and hesitation, between confidence and the pause before it.

He said it was good. But he leaned forward when I opened the discovery page. He scrolled back twice to something he'd already passed.

He didn't notice he did it. I did.

That gap, between "it's good" and what his hands actually did, is where the product decision lives. Someone has to sit with that gap and decide. It's the part that doesn't go free.